A traveler, a musician, a linguist, and a brew master, Keith Busby is your quadruple threat. A brewer of beer from IPAs to Stouts, Busby has mastered the skill of distilling, fermenting, and pouring a nice cold drink. All he needed was a label. I wanted the design to reflect his personality and talents so I modeled the design after the style of passports. I also named each brew after the English word "Cheers", but translated into the four other languages he speaks- Sante, Prost, Sanitas Bona, and Genzondheid. Each neck label would be stamped with the date, to make a nod towards the collection of passport stamps.
A rebranding project for the Sonoma winery, Envolve. The vineyard was founded by three longtime friends who emphasize the importance of their Sonoma heritage, the use of organic grapes, and the longevity of their friendship.
The first image is Envolve's old logo, before my redesign, as seen in the descending images.
A rebrand for a Madison store specializing in handmade clothing and vintage goods. Z!p Dang! was founded by a creative local couple who wanted to marry their hobby of antiquing with their creative pursuits.
I wanted their logo and stationary to represent the youthful and creative personality of their products, with an added emphasis of the "Dang!". A fresh color palette was introduced, simplifying the ligatures which increases the legibility. The original logo is directly located to the left, with my logo descending underneath it, along with the other pieces in the collection.
A developing app targeted for the elderly in India, Instacare connects people in an emergency with nearby medical professionals. To be released for Android this Autumn 2015!
A self promotion piece used during the hiring process. Each part is relatable to me. The words that are counted out are words to describe me- fresh, creative, ambitious, curious. Each fortune reveals a positive outcome - "You will inherit a large sum of money- and a promising intern!" "You will hire a fashionable intern who wears Warby Parker glasses" "You want to design alongside a woman whose name rhymes with Smigrid Glubertz"
Betties is a betting app for buddies. It took 3rd place in Silicon Valley's 2015 Hack-a-thon. This is a not-so-shameless plug!
I created the logo and user interface for this app.
I was a contract worker at American Girl Magazine for half a year. I was the Art Director for 50% of each issue, including the Speak Up! spreads. The following three images are samples of art direction given to our freelance illustrator, Paige Pooler. I was given the copy from the Magazine Editors, and with the Lead Art Director, the three of us concepted a layout for Paige to illustrate. The final art is displayed last. Speak Up! is a compilation of the readers' responses to poll questions.
Patterns I developed for personal wrapping paper and notebooks.
American Girl asked me to design an online paper doll for their readers. I pulled some illustrations from Stacy Peterson and created some new to complete an interactive experience for young girls.