Logo Design | Identity | Illustration | Packaging
What the Flan! is artisan Cuban flan made and sold in San Francisco. The concept for the identity design was created by me.
Linda’s Trophy Broth is an organic chicken and vegetable broth homemade and sold in Milwaukee, Wisconsin. I designed the logo and packaging.
Typography | Graphic Design | Identity
A Memorial for Fountain Pens is a fictional space for dried up, discarded, or forgotten-about fountain pens. Housed in a museum, these instruments are displayed and honored for their prolific body of work. When a pen is submitted to the memorial, the recipient earns a Certificate of Death, an obituary submission into the museum’s catalog and “Inking about You” pin.
Project created under the guidance of Ellen Lupton for TypeWest
Identity Refresh | Graphic Design
A rebrand for the retired Sonoma winery, Envolve.
I wanted to emphasize the three most important aspects of their vineyard: their Sonoma heritage, the use of organic grapes, and the longevity of their friendship.
The first image is Envolve's old logo, before my redesign, as seen in the descending images.
Branding | Identity | Graphic Design
Z!p Dang! was founded by an entrepreneurial couple who wanted to blend their collection of antiques with their love for homemade goods.
Their logo ached for uniform, so I stripped Z!p Dang! of its loose script lettering while maintaining its quirky personality through playful letter sizing and fresh, citrusy colors. I wanted the words to speak for themselves: loud and proud!
Identity | Graphic Design
Sammy’s Mannys is a fictional pub which specializes in $5 All Day martinis. Inspired by cherries and intimate evenings, Sammy’s identity has a classic vibe, but with a (lemon) twist.
Nodding towards the 1990s, this fortune teller was a promotional piece that I created and used during the interview process. The words that are counted out are words to describe me- fresh, creative, ambitious, curious. Each fortune reveals a positive outcome - "You will inherit a large sum of money- and a promising intern!" "You will hire a fashionable intern who wears Warby Parker glasses" "You want to design alongside a woman whose name rhymes with Smigrid Glubertz"
Art Direction | Mock Artist | Illustrations by Paige Pooler
The following three images are samples of art direction given to our freelance illustrator, Paige Pooler. Along with the Editors, I mocked up an illustration and layout to be used as the inspiration for the final art. Speak Up! is a compilation of the readers' responses to poll questions. Paige Pooler’s illustrations are shown last in each series (Sleepovers & Travel)
Graphic Design | Layout
The NinthDecimal (nicknamed 9D) Playbook is a booklet about the company’s marketing offerings regarding location data. I designed icons and illustrations as well as the title’s text blend of 9D and Playbook.